Rachael Weed.

Selected work

Print, social, event promo and video work. Filter by discipline.

Cowboys Music Festival

Legendary Giveaway

A 30-second portrait promo for a VIP fast-pass giveaway, built to stop the scroll on Instagram and TikTok.

VideoMotionVertical

Cowboys Music Festival

Smash Mouth headliner poster

A neon-lit concert poster for the Dance Hall Stage, with the Calgary skyline grounding the band shot.

PosterSocial

Cowboys Music Festival

Summer Harvest Party invite

An invitation for the 9th annual Sky Suites party, pairing retro display type with the festival's night palette.

InvitationTypography

Cowboys Music Festival

Welcome to the Suite Life

A VIP bottle-service sales graphic with a glowing duotone treatment.

SocialSales

Cowboys Music Festival

Day Time Party certificate

A $1,000 display certificate for fundraising and partner giveaways, laid out for print with voucher fields.

PrintCertificate

Victara · Women's pelvic health

Brochure & brand collateral

A tri-fold GSM patient brochure, business card and services overview for a Calgary pelvic health clinic, with calm serif type and a deep teal palette that keeps a sensitive subject warm and clear.

PrintTri-foldHealthcare

OutsideInsideBusiness cardServices

WomenIn

Event countdown series

Countdown posts for a WomenIn event, from a Calgary-skyline "Two Weeks Away" to a theatre-marquee last-chance push, all carrying the "lead role of your whole self" theme.

SocialEventsCampaign

Two weeks24 hours

Replenish Nutrients

Field trial portfolio & golf program proposal

Report and proposal covers for a biological fertilizer company: a multi-year research portfolio and a tailored pitch for an Alberta golf course program.

Report designB2BPrint

Field trialsGolf proposal

Experience

Four years across live broadcast, festival production, communications and creative services.

1. Nov 2025 – Present

   Manager of Creative Services & Founder

   Power Up for Growth · Remote

   Direct daily video production and graphic design across multi-client portfolios, from social campaigns to web materials.

   • Produce video, graphic and web assets in Premiere Pro, Photoshop and Illustrator
   • Lead social media content strategy, keeping campaigns on schedule and reporting consistent
   • Review every asset for brand compliance and quality before client approval
   • Built onboarding materials and feedback-driven workflows for the founding team
2. 2024 – 2026 · 4 roles

   Cowboys Music Festival

   Calgary, AB · Stampede-week festival, 18,000 guests a night

   Staff Services Jun – Jul 2026

   • Coordinated onboarding and scheduling for staff across festival departments
   • Kept communication flowing between management and the video, lighting and audio teams

   Graphic Designer, Video Editor & Marketing Assistant Feb – Jul 2025

   • Delivered video, motion graphics and design for festival campaigns in Premiere Pro, Photoshop and After Effects
   • Brainstormed content strategy and visual concepts with the creative team
   • Kept website content accurate and on brand

   Manager of Guest Services Feb – Jun 2025

   • Led guest services for a festival serving 18,000 guests per night
   • Worked with operations, marketing, production, security and technical crews to keep events smooth and safe

   Staff Services Jun – Aug 2024

   • Managed equipment logistics and staff check-in and check-out, solving technical issues on the fly
3. Feb – May 2026

   VP of Communications

   WomenIn · Calgary, AB
   • Led communications strategy across email, social and web, growing member engagement
   • Oversaw newsletters and updates, improving open and click rates with targeted messaging
   • Ran the communications calendar, budget and subcommittee, coordinating volunteers and web support
   • Served as liaison between the Board and members, and aligned brand voice with PR and marketing
4. Oct 2024 – Aug 2025

   Sales Associate

   Dynamite Groupe · Calgary, AB
   • Created video and graphics with Premiere Pro, Photoshop, After Effects and Illustrator
   • Supported product marketing and visual merchandising to drive engagement
   • Consistently earned top sales associate status while studying full-time
5. Jun 2022 – Mar 2024

   General Operator

   CTV Calgary · Calgary, AB
   • Ran camera, lighting and audio for live news and sports broadcasts
   • Edited video and designed graphics for live broadcasts on strict deadlines
   • Worked with reporters on timely visual storytelling across multiple daily shows
6. May 2022 – Mar 2024

   Street Team Member

   Bell Media · Calgary, AB
   • Ran live promotions for CJAY 92 and 98.5 Virgin Radio at Calgary festivals, concerts and remote broadcasts
   • Gathered audience feedback and social content to support content strategy

Skills & expertise

The tools and practices I bring to a team or a project.

Education

Academic grounding in communications plus hands-on broadcast training.

Work with me

Open to full-time marketing and creative roles, and to freelance projects for clients in Calgary, Vancouver and remote.